Abstract
This research investigates the effects of new media technologies on the
architecture of the book in the context of a New Media Age. The aim of the
project was to develop a Conceptual Framework for the design and production of
the contemporary book as a material object. The materiality of the contemporary
book is examined by revisiting its historical origins in the Middle Ages, to discover
the extent in which the ‘new’ media technology of mechanical printing
determined the design and production of the fifteenth century book. Parallels were
then drawn between these effects and those of digital technology on the book in
this current New Media Age. The results revealed the book as a palimpsest, where
remnants of ‘older’ media remain embedded in the design and form of the ‘new.’
While fundamentally situated in the field of graphic design, the study also ventures
into the disciplines of architecture and the semiotic theories of Umberto Eco and
Gunther Kress. The design of the research includes historical and theoretical
analysis, case studies of selected contemporary book objects and a series of studio
investigations into the space, form, techniques, processes and materials of
traditional and contemporary book construction. The theories and design
practices of William Morris, implemented in the studio investigations, included
researching the origins of book production in the fifteenth century and the
traditional hand technologies of papermaking, printmaking and bookbinding.
New media investigations included experimental work with laser etching and the
embedding of printed, paper pages in porcelain.
A synthesis of the theoretical and practical research findings, was then interpreted
as semiotic conceptual matrices, from which a Conceptual Framework was
constructed. Conclusions drawn from the study reveal the design of the book as a
palimpsest of past technologies that remain embedded in the design of the
contemporary book. As a material demonstration of the thesis, a series of three dimensional conceptual models were developed as reading sites informing the
design of contemporary books as palimpsest readings of the book as a material
object for the New Media Age.