The role and influence of Vietnam s franchise law on the development of franchising: a multiple case study

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Copyright: Nguyen, Ba Binh
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Abstract
Franchising is an increasingly popular business expansion strategy. In its contemporary business format mode it is a method of business operation which has revolutionised the distribution of goods and services in virtually all industry sectors in most countries. The late development of franchising in Vietnam has been the result of the late development of the economic and legal system necessary to support it. The Doi Moi reforms in 1986 introduced a market economy which is a necessary prerequisite for the development of franchising - but the development of the franchise sector was constrained by the lack of a clear legal framework. Franchising was not recognised as a discrete business relationship and there were both legal and commercial challenges to its implementation. As part of its extensive law modernisation process preparatory to WTO accession in January 2007 Vietnam introduced a dedicated franchise law which provided the legal infrastructure for the orderly development of its franchise sector. The Franchise Law introduced in 2006 was the turning point in the development of franchising in Vietnam. It has been the Government s response to the demand for a definitive legal framework for franchising through the introduction of the Franchise Law which has led to the adoption of the franchising strategy by local and international entrepreneurs. This thesis investigates the role of the Franchise Law in the development of franchising in Vietnam. It reports the result of a qualitative multiple case study which suggests that although the Franchise Law is a necessary prerequisite for the healthy development of franchising in Vietnam it is not an exclusive factor. Social, cultural, commercial and economic factors, and legal enforcement issues, also play an important role in the adoption of franchising. The thesis also suggests that the comprehensive western business format franchise strategy is not necessarily the most appropriate model for Vietnam s developing franchise sector.
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Author(s)
Nguyen, Ba Binh
Supervisor(s)
Terry, Andrew
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Publication Year
2012
Resource Type
Thesis
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PhD Doctorate
UNSW Faculty
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