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Abstract
This paper investigates the engagement (or lack thereof) of manufacturing, engineering and product design industries towards sustainability. This was achieved by completing a content analysis of the award winners in the Australian International Design Awards (AIDA) against an independent set of Design for Sustainability (DfS) criteria estab-lished by the authors. Particular focus was given to the 2010 recipients of the Austra-lian International Design Award™ and the Australian International Design Mark™ and the claims made in their product descriptions and key features and benefits state-ments. The paper reflects on the criteria used by the AIDA to assess the awards, elaborates on the positive elements of sustainable design presented, and suggests di-rections that the industry may utilise in order to strengthen its capacity to achieve sus-tainable outcomes.