Abstract
Technological and fashion obsolescence continue to be concerns in the design of contemporary products. Research shows that consumers dispose of household items even though those are still fully or partly functional, for various reasons including the lack of a stable emotional bond between users and products. This paper aims to explore how industrial designers, as a willing translator and initiator of the relationship between products and users, might facilitate the generation and continuation of positive experiences that could potentially lead to the consumer’s enduring attachment to particular products, thereby optimizing the product’s lifetime and detouring it from becoming landfill too soon.