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This paper investigates the engagement towards sustainability of graduating industrial design students in Australia. This was achieved by completing a content analysis of the entries in the Australian Design Award - James Dyson Award, focusing on the claims made in the product descriptions, their rationale for representing design excellence and why they believe their work is award winning. The findings were encouraging, as the overwhelming majority of finalists and winners had incorporated an environmentally responsive strategy or addressed an issue of significance to society. The analysis results provide evidence that sustainability issues are increasingly being tackled in Australian industrial design education. That graduating students choose to do final-year projects which reflect their sensitivity to these global issues suggest concern and readiness on their part in exploring real solutions to these problems, and perhaps a desire and optimism for a more promising world for future generations.