The other edge of commercialisation: Enhancing CCTV's propaganda Zhong, Yong en_US 2021-11-25T12:37:17Z 2021-11-25T12:37:17Z 2001 en_US
dc.description.abstract This article re-examines the political economics of current Chinese television through three case studies into the operation of China Central Television Station (CCTV). It precedes the case studies with a review of a number of perspectives of Chinese television regarding its relation to businesses and its function as a propaganda instrument. The first case study presents an example to demonstrate the nature of the relationship between CCTV and its business partners. The second case study shows that CCTV is becoming a huge official-profiteering monopoly. The third case study leads to the argument that counter-commercialisation enhances CCTV's ability to propagandise. On the basis of these case studies, I argue that commercialisation is not a one-way process and that it necessarily contains an equal and opposite reactive process that I identify as counter-commercialisation. I hope that the case studies will enhance knowledge about the complexity of Chinese television. en_US
dc.language English
dc.language.iso EN en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri en_US
dc.source Legacy MARC en_US
dc.subject.other Commercialisation en_US
dc.subject.other Media en_US
dc.subject.other China en_US
dc.subject.other Screen and Media Culture (420304) en_US
dc.title The other edge of commercialisation: Enhancing CCTV's propaganda en_US
dc.type Journal Article en
dcterms.accessRights metadata only access
dspace.entity.type Publication en_US
unsw.description.publisherStatement This article is published by Media International Australia: en_US
unsw.relation.faculty Arts Design & Architecture
unsw.relation.ispartofjournal Media International Australia incorporating Culture and Policy en_US
unsw.relation.ispartofpagefrompageto 167-179 en_US
unsw.relation.ispartofvolume 100 en_US
unsw.relation.originalPublicationAffiliation Zhong, Yong, Languages & Linguistics, Faculty of Arts & Social Sciences, UNSW en_US School of Humanities & Languages *
Resource type