Now that the Future has Arrived: A Retrospective Reassessment of Gershuny's Theory of Social Innovation Bittman, Michael en_US 2021-11-25T12:34:43Z 2021-11-25T12:34:43Z 2000 en_US
dc.description.abstract At the beginning of the 1980s Jonathan Gershuny developed a bold framework for thinking about what kinds of social organisation might come ‘after industrial society’. The development of the theory of ‘social innovation’ coincided with Gershuny’s deepening interest in the information provided by time-diaries. At the centre of the theory of social innovation is the relationship between market and non-market provision of services. Gershuny argued that, over time, the relative market prices of durable goods and final services produces a tendency toward ‘self-service’, where households eschew the purchase of increasingly expensive final services and substitute them with home produced services. On this basis, Gershuny predicted the decline of time devoted to market work, a tendency he calls the ‘diminishing marginal utility of income’ and an increase in the time spent at home in self-servicing (non-market production) and in leisure consumption. Time spent in non-market production would be in turn diminished by the increasing productivity of domestic technology and the increased sexual equality in the domestic division of labour, producing a society of greater leisure. The beginning of a new century provides a suitable opportunity to reflect on whether the information from the growing body of time use data collected since the publication Social Innovation and the Division of Labour supports the central tenets of Gershuny’s thesis. This paper argues that Gershuny’s predictions have gone awry because they overlooked two key factors – his failure to consider the effect of labour demand on the distribution of hours of paid work and his neglect of bargaining over the domestic division of labour. en_US
dc.identifier.isbn 0733416888 en_US
dc.identifier.issn 1447-8978 en_US
dc.language English
dc.language.iso EN en_US
dc.publisher Social Policy Research Centre, UNSW en_US
dc.relation.ispartofseries SPRC Discussion Paper en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri en_US
dc.source Legacy MARC en_US
dc.title Now that the Future has Arrived: A Retrospective Reassessment of Gershuny's Theory of Social Innovation en_US
dc.type Working Paper en
dcterms.accessRights open access
dspace.entity.type Publication en_US
unsw.identifier.doi Sydney en_US
unsw.relation.faculty Arts Design & Architecture
unsw.relation.ispartofworkingpapernumber 110 en_US
unsw.relation.originalPublicationAffiliation Bittman, Michael, Social Policy Research Centre, Faculty of Arts & Social Sciences, UNSW en_US Social Policy Research Centre *
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