Emotionally Rich Products: The Influence of Childhood Heroes, Comics and Cartoon Characters

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Abstract
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http://hdl.handle.net/1959.4/38776
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Author(s)
Demirbilek, Oya
Sener, Bahar
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McDonagh, Deana
Hekkert, Paul
Van Erp, Jeroen
Gyi, Diane
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Publication Year
2004
Resource Type
Book Chapter
Degree Type
UNSW Faculty
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