Emotion and Design

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Abstract
The Following article presents a literature review on emotions and design, more specifically on the subconscious aspects influencing product preference, and on the influence of childhood memories on our perception of products. In this context, childhood heroes, cartoon characters, and the attributes of desirable products are explored. The article includes sections on the aspects of products that induce emotions: namely familiarity, cuteness, positive emotions such as surprise and happiness, and the stories associated with products.
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Author(s)
Demirbilek, Oya
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Other Contributor(s)
Karwowski, Waldemar
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Publication Year
2006
Resource Type
Book Chapter
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