The “Advance” of American Postwar Design in Europe: MoMA and the Design for Use, USA Exhibition 1951–1953 McDonald, Gay en_US 2021-11-25T12:37:41Z 2021-11-25T12:37:41Z 2008 en_US
dc.description.abstract In March 1951, the Museum of Modern Art’s Design for Use, USA opened at the Landegewerbemuseum in Stuttgart, West Germany. This large exhibition of American design for the domestic setting represents a key episode in the evolving history of MoMA’s offshore activities. Importantly it was the first time that MoMA had profiled the output of American designers for audiences abroad, with the Stuttgart show alone attracting 60,000 visitors over a five-week period. Moreover, the exhibition, selected by Edgar Kaufmann, Jr., presented Europeans with the first large-scale survey of some of the most prominent producers of modern design at work in the US at mid-century, among them Charles Eames, Eva Zeisel, Freda Diamond, and Earl Tupper of Tupperware fame. Design for Use, USA is also notable as one of the earliest postwar projects undertaken by MoMA to expand its international profile while simultaneously supporting the US Government during the Cold War. Through the exhibition’s selection and the rhetoric of the catalogue essays for Design for Use, USA, MoMA strove to persuade audiences of the high quality, affordability and seemingly limitless choice of American domestic design available to American consumers. Such issues conveniently dovetailed in broad terms with the US Government’s prevailing efforts to build a positive image of the American way of life abroad and to counter Soviet propaganda in the escalating tensions of the Cold War. en_US
dc.identifier.issn 0747-9360 en_US
dc.language English
dc.language.iso EN en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri en_US
dc.source Legacy MARC en_US
dc.title The “Advance” of American Postwar Design in Europe: MoMA and the Design for Use, USA Exhibition 1951–1953 en_US
dc.type Journal Article en
dcterms.accessRights open access
dspace.entity.type Publication en_US
unsw.description.publisherStatement Design Issues (ISSN: 0747-9360) is published by Massachusetts Institute of Technology Press: en_US
unsw.identifier.doiPublisher en_US
unsw.relation.faculty Arts Design & Architecture
unsw.relation.ispartofissue 2 en_US
unsw.relation.ispartofjournal Design Issues en_US
unsw.relation.ispartofpagefrompageto 15-27 en_US
unsw.relation.ispartofvolume 24 en_US
unsw.relation.originalPublicationAffiliation McDonald, Gay, Art History & Art Education, College of Fine Arts, UNSW en_US School of Education *
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