Why Popeye is still right Fletcher, Janet en_US 2021-11-25T16:37:18Z 2021-11-25T16:37:18Z 2011 en_US
dc.description.abstract Undertaking iterative usability studies is a bit like regularly eating spinach; they make your online presence stronger. A well-designed interface is even more important to libraries providing a one-stop solution for the discovery and delivery of remote and local resources. In usability studies, UNSW Library regularly includes techniques for tracking movement of users‟ eyes to examine the effectiveness of the placement of information and the type of information users expect to see. Eye tracking, viewed as “heat maps”, gives us a very clear understanding of what works and what doesn‟t. They are useful to see how users browse a website which not only identifies the most valuable screen real estate but also helps to consider sizing and wording of objects. Not surprisingly, most users scan rapidly and though they may be fixated on certain features it does not mean that they will actually use them. Users dislike reading busy websites, can be impatient with jargon and bored with complex explanations. They like a simple search box. Testing a few users is just as useful as testing many which is good news for weary library researchers. This paper will discuss the process and outcomes of one of the Library‟s eye tracking studies. en_US
dc.language English
dc.language.iso EN en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri en_US
dc.source Legacy MARC en_US
dc.subject.other web design en_US
dc.subject.other academic libraries en_US
dc.subject.other usability studies en_US
dc.title Why Popeye is still right en_US
dc.type Conference Paper en
dcterms.accessRights open access
dspace.entity.type Publication en_US
unsw.description.notePublic Original inactive link: en_US
unsw.relation.faculty Other UNSW
unsw.relation.ispartofconferenceLocation Sydney en_US
unsw.relation.ispartofconferenceName Information Online 2011 en_US
unsw.relation.originalPublicationAffiliation Fletcher, Janet, UNSW Library, UNSW en_US Library *
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