Why Popeye is still right

Download files
Access & Terms of Use
open access
Undertaking iterative usability studies is a bit like regularly eating spinach; they make your online presence stronger. A well-designed interface is even more important to libraries providing a one-stop solution for the discovery and delivery of remote and local resources. In usability studies, UNSW Library regularly includes techniques for tracking movement of users‟ eyes to examine the effectiveness of the placement of information and the type of information users expect to see. Eye tracking, viewed as “heat maps”, gives us a very clear understanding of what works and what doesn‟t. They are useful to see how users browse a website which not only identifies the most valuable screen real estate but also helps to consider sizing and wording of objects. Not surprisingly, most users scan rapidly and though they may be fixated on certain features it does not mean that they will actually use them. Users dislike reading busy websites, can be impatient with jargon and bored with complex explanations. They like a simple search box. Testing a few users is just as useful as testing many which is good news for weary library researchers. This paper will discuss the process and outcomes of one of the Library‟s eye tracking studies.
Persistent link to this record
Link to Publisher Version
Additional Link
Fletcher, Janet
Conference Proceedings Editor(s)
Other Contributor(s)
Corporate/Industry Contributor(s)
Publication Year
Resource Type
Conference Paper
Degree Type
UNSW Faculty
download Peer-reviewed conference paper.pdf 896.88 KB Adobe Portable Document Format
Related dataset(s)