Authorship, Entrepreneurialism and Experimental design Moline, Katherine en_US 2021-11-25T13:07:36Z 2021-11-25T13:07:36Z 2006 en_US
dc.description.abstract This paper responds to recent calls in design literature for a return to design authorship, and the appropriation from fine art of theories of relational aesthetics (Poyner 2005, Mermoz 2006). I suggest that before looking to art as a model, it is useful to retrace various divergent moments in the authorship and entrepreneurialism debates in graphic design. This paper describes how these debates polarise the designer-as-author as antithetical to the designer-as-service-provider, and as such omit a third term, experimental design. I discuss an example of experimental design, Re-magazine by Jop van Bennekom, in terms of how such design challenges the promises of “total control” or autonomy that is identified by many as a key motivation in practices of graphic authorship and entrepreneurialism (Heller 1998, 2006, Lupton 2003, Margolin 2003, Tremlow 2006). I interpret issue nine of Re-magazine as an allegory that questions design’s pursuit of autonomy. Rather than confuse the distinct specificities of fine art and design practices in an unexamined adoption of relational aesthetics, as Poyner and Mermoz suggest, I propose that design must first reflect on its own products and practices. en_US
dc.identifier.issn 1833-2226 en_US
dc.language English
dc.language.iso EN en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri en_US
dc.source Legacy MARC en_US
dc.subject.other 410401 Design Theory en_US
dc.subject.other graphic authorship en_US
dc.subject.other experimental design en_US
dc.subject.other graphic design en_US
dc.title Authorship, Entrepreneurialism and Experimental design en_US
dc.type Journal Article en
dcterms.accessRights open access
dspace.entity.type Publication en_US
unsw.description.notePublic Original inactive link: en_US
unsw.description.publisherStatement This article was originally published by the Australian Graphic Design Association (AGDA) and can be accessed here: en_US
unsw.relation.faculty Arts Design & Architecture
unsw.relation.ispartofissue 2 en_US
unsw.relation.ispartofjournal visual:design:scholarship. The Research Journal of the Australian Graphic Design Association en_US
unsw.relation.ispartofpagefrompageto 57-66 en_US
unsw.relation.ispartofvolume 2 en_US
unsw.relation.originalPublicationAffiliation Moline, Katherine, Design Studies, College of Fine Arts, UNSW en_US School of Art and Design *
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