Publication:
Persuasive system based mHealth design for multi-intervention service for smoking cessation

dc.contributor.advisor Ray, Pradeep Kumar en_US
dc.contributor.advisor Chylinski, Mathew en_US
dc.contributor.author Ghorai, Koel en_US
dc.date.accessioned 2022-03-22T09:35:46Z
dc.date.available 2022-03-22T09:35:46Z
dc.date.issued 2014 en_US
dc.description.abstract Mobile phones, especially smartphones, are increasingly receiving attention from public health scholars for delivery of healthcare services for lifestyle diseases like diabetes and smoking because of their ease of access, low cost and ubiquity. Through literature review, significant gaps regarding acceptance studies for use of mobile phones for health behavior change were identified. These gaps include the following: all studies on mobile interventions for smoking cessation have been SMS/MMS/Call based; none of the studies include System Framework/Design component for developing behavior change services; lack of studies on multi-intervention services for behavior change using Smartphones; none of the studies have explored user acceptance of mobile based smoking cessation services. The current research has been carried out to address some of these gaps while exploring the broad research questions: a) How to develop a Persuasive Technology framework and thereby design a Smartphone based multi-intervention mobile phone (mhealth) service for behavior change (in this case, smoking cessation) using the framework? b) What are the factors affecting the user acceptance of a Smartphone based multi intervention service for disease prevention through behavior change like smoking cessation? To answer the first question, Hevner's framework for design science research and Persuasive System Model has been used for developing and designing a Smartphone based multi-intervention service for smoking cessation. For the second question, the Unified theory of acceptance and use of technology (UTAUT) model has been applied for exploring factors like performance expectancy (users' belief that service will improve the process of quitting smoking), effort expectancy (the degree of ease of use), social influence (if others believe they should use the service) and facilitating conditions (the degree of users' belief that an organizational and technical infrastructure exists to support system use) affecting the acceptance of a Smartphone based multi-intervention service for smoking cessation. The results show that the above mentioned factors have significant influence on behavior intention of user, leading to acceptance of mobile based smoking cessation service. These insights therefore need to be incorporated while designing effective mHealth services. Theoretical and practical relevance of these findings have accordingly been analysed and presented in the current research. en_US
dc.identifier.uri http://hdl.handle.net/1959.4/54522
dc.language English
dc.language.iso EN en_US
dc.publisher UNSW, Sydney en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/3.0/au/ en_US
dc.subject.other mHealth en_US
dc.subject.other Smoking cessation en_US
dc.subject.other Mobile health en_US
dc.subject.other SMS en_US
dc.subject.other Multi-intervention service en_US
dc.subject.other mHealth service en_US
dc.subject.other Service design en_US
dc.subject.other Social support en_US
dc.subject.other Peer support en_US
dc.subject.other Persuasive System Design en_US
dc.subject.other mHealth for health behavior change en_US
dc.title Persuasive system based mHealth design for multi-intervention service for smoking cessation en_US
dc.type Thesis en_US
dcterms.accessRights open access
dcterms.rightsHolder Ghorai, Koel
dspace.entity.type Publication en_US
unsw.accessRights.uri https://purl.org/coar/access_right/c_abf2
unsw.identifier.doi https://doi.org/10.26190/unsworks/18216
unsw.relation.faculty Business
unsw.relation.originalPublicationAffiliation Ghorai, Koel, Information Systems, Technology & Management, Australian School of Business, UNSW en_US
unsw.relation.originalPublicationAffiliation Ray, Pradeep Kumar, Information Systems, Technology & Management, Australian School of Business, UNSW en_US
unsw.relation.originalPublicationAffiliation Chylinski, Mathew, Marketing, Australian School of Business, UNSW en_US
unsw.relation.school School of Information Systems & Technology Management *
unsw.thesis.degreetype Masters Thesis en_US
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