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Abstract
By promoting and applying ecologically sustainable design (ecodesign) strategies in the product planning stage, industrial designers can have significant influence on reducing the environmental impacts of products. Despite this potential, there remains little quantitative analysis of the awareness, application and influence of ecodesign praxis amongst industrial designers. This paper presents a comprehensive content analysis of the websites of 96 industrial design (ID) consultancies in Australia, probing for evidences of ecodesign application in each company‟s capability statement and project portfolios. Our study found that that less than half of consultancies visibly promote their ecodesign activities on websites.