MoMA and the ‘Advance’ of American Post-War Design in Europe McDonald, Gay en_US 2021-11-25T12:37:34Z 2021-11-25T12:37:34Z 2006 en_US
dc.description.abstract In 1951 MoMA’s Design for Use, USA, (1951) opened at the Landesgewerbemuseum in Stuttgart, West Germany. Sponsorship of this large exhibition of recent American domestic design came primarily from the Economic Cooperation Administration (ECA), the government entity established to implement the Marshall Plan (1948-1951). Through this postwar relief effort the US worked to rebuild economically dislocated countries, and ex-enemy territories like Germany. The US also used the scheme to draw particular European nations into its orbit, to present the US as a worthy partner with whom to cooperate and to persuade Europeans of the benefits of the American way of life, of mass production and consumption. The show, chosen by Edgar Kaufmann, Jr., of the prestigious Museum of Modern Art (New York), proved popular drawing record crowds curious about how Americans lived and the type of furniture, table wares, domestic appliances and kitchen gadgets available to US consumers. Through an analysis of archival records this paper argues that the ECA and MoMA made use of modernist notions of progress as the means by which to promote the benefits of unlimited productivity, to encourage trade relations and to foster international understanding. en_US
dc.language English
dc.language.iso EN en_US
dc.rights CC BY-NC-ND 3.0 en_US
dc.rights.uri en_US
dc.source Legacy MARC en_US
dc.title MoMA and the ‘Advance’ of American Post-War Design in Europe en_US
dc.type Conference Paper en
dcterms.accessRights open access
dspace.entity.type Publication en_US
unsw.description.notePublic Original inactive link: en_US
unsw.relation.faculty Arts Design & Architecture
unsw.relation.ispartofconferenceLocation Delft, The Netherlands en_US
unsw.relation.ispartofconferenceName 2006 Design History Society Conference: Design and Evolution en_US
unsw.relation.originalPublicationAffiliation McDonald, Gay, Art History & Art Education, College of Fine Arts, UNSW en_US School of Education *
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