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(2005)Book ChapterProduct failure due to consumer separation from the design process can cause customer dissatisfaction and damage to businesses. This article focuses on the concept of virtual collaborative design and analyses the benefits and the barriers to online user collaboration in the early stages of the design process for product development. Furthermore, the article reports findings based on a survey study conducted with four potential stakeholders; representative of consumers, software designers, industrial designers, and manufacturers.
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(2006)Book ChapterThe Following article presents a literature review on emotions and design, more specifically on the subconscious aspects influencing product preference, and on the influence of childhood memories on our perception of products. In this context, childhood heroes, cartoon characters, and the attributes of desirable products are explored. The article includes sections on the aspects of products that induce emotions: namely familiarity, cuteness, positive emotions such as surprise and happiness, and the stories associated with products.
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