Business

Publication Search Results

Now showing 1 - 10 of 11
  • (1998) Choi, C; Kim, Hann; Standard, Owen; Kim, Min; Zhao, Yong; Sorrell, Charles
    Journal Article
    YBa2Cu3O7-y with high grain alignment has been successfully fabricated by a modified powder melting process at a temperature of ~930oC which is near the eutectic point of the starting materials Y2BaCuO5, BaCuO2, and CuO. In terms of the levitation force and YBa2Cu3O7-y grain alignment, the best result was shown in a sample having a Y2BaCuO5:BaCuO2:CuO molecular ratio of 1:3:5. In the present work, the Cu-surplus eutectic liquid was completely absorbed by use of a Y2BaCuO5 substrate, by which the final composition was driven to stoichiometric YBa2Cu3O7-y. The results were comparable to those obtained by the conventional melt-texture-growth process. A new invariant point apparently occurred at ~930-940oC owing to an interfacial reaction between YBa2Cu3O7-y matrix and Y2BaCuO5 substrate.








  • (1999) Venaik, Sunil
    Thesis
    With increasing globalisation of the world economy, there is growing interest in international business research among academics, business practitioners and public policy makers. As marketing is usually the first corporate function to internationalise, it occupies the centre-stage in the international strategy debate. The objective of this study is to understand the environmental and organisational factors that drive the desirable outcomes of learning, innovation and performance in multinational firms. By adapting the IO-based, resource-based and contingency theories, the study proposes the environment-conduct-outcome framework and a model of global marketing in MNCs. Using the structural equation modelling-based PLS methodology, the model is estimated with data from a global survey of marketing managers in MNC subsidiaries. The results show that the traditional international marketing strategy and organisational structure constructs of adaptation and autonomy do not have a significant direct effect on MNC performance. Instead, the effects are largely mediated by the networking, learning and innovation constructs that are included in the proposed model. The study also shows that, whereas collaborative decision making has a positive effect on interunit learning, subsidiary autonomy has a significant influence on innovativeness in MNC subsidiaries. Finally, it is found that marketing mix adaptation has an adverse impact on the performance of MNCs facing high global integration pressures but improves the performance of MNCs confronted with low global integration pressures. The findings have important implications for global marketing in MNCs. First, to enhance organisational learning and innovation and ultimately improve corporate performance, MNCs should simultaneously develop the potentially conflicting organisational attributes of collective decision-making among the subsidiaries and greater autonomy to the subsidiaries. Second, to tap local knowledge, MNCs should increasingly regard their country units as 'colleges' or 'seminaries' of learning rather than merely as 'subsidiaries' with secondary or subordinate roles. Finally, to improve MNC performance, the key requirement is to achieve a good fit between the global organisational structure, marketing strategy and business environment. Overall, the results provide partial support for the IO-based and resource-based views and strong support for the contingency perspective in international strategy.

  • (1999) Mealor, Tony
    Thesis
    The thesis describes and analyses a long-term transformative change program conducted at ICI (Australia) Botany Site between the years 1987 - 1997. The change program is unusual in that, after a massive and destructive confrontation between management and the unions, a new collaborative approach to change was developed which led to significant organisational renewal. Change interventions developed in the program have diffused through Australian industry over the decade. The program is analysed within the framework of a theoretical model which describes a path taken towards achieving a capable organisation which can sustain productive performance. The thesis uses evidence from the case to investigate issues of management style, governance, flexibility, 'bundled interventions', productivity, work organisation, downsizing, reward systems, skills acquisition and self-managed teams. A theoretical model of organisational change is developed which suggests how the treatment of these contingencies can lead to organisational capability.