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(2005) Aurum, Aybuke; Demirbilek, Oya; Dasgupta, SubhasishBook ChapterProduct failure due to consumer separation from the design process can cause customer dissatisfaction and damage to businesses. This article focuses on the concept of virtual collaborative design and analyses the benefits and the barriers to online user collaboration in the early stages of the design process for product development. Furthermore, the article reports findings based on a survey study conducted with four potential stakeholders; representative of consumers, software designers, industrial designers, and manufacturers.